Hi there! I’m Fernando. I design digital products that connect business strategy with human experience.

Product Design
/ UX Strategy
Designer

Product Designer and UX Strategist with 7+ years of building intuitive and scalable digital experiences. Strong foundation in UX principles, design systems and product thinking. Focused on delivering accessible solutions that enhance both usability and business value.

Celfify

Revolutionizing event photo sharing through WhatsApp and a live album experience.

Event-based Album Tool
Social Platform
Product Design

Case Study
01/03

FuelUp

Helping drivers and operators make data-driven decisions through a real-time EV station dashboard.

Product Strategy
UX/UI Design
Data Visualization

Case Study
02/03

QuillCraft AI

An AI platform to create and post blogs within minutes.

AI Generative + UX + Marketing Collaboration
UX/UI
Product Design

Case Study
03/03