Hi, I’m Fernando 👋I design and shape digital products—connecting business strategy, structured execution,and meaningful user experiences.

Senior Product Designer
& Product Strategist
Designer

Senior Product Designer & Product Owner with 7+ years building workflow-heavy B2B SaaS and enterprise platforms. I turn business strategy into structured requirements, scalable UX systems, and impact-driven priorities—delivering solutions that improve usability and measurable business outcomes.

Celfify

Revolutionizing event photo sharing through WhatsApp and a live album experience.

Event-based Album Tool
Social Platform
Product Design

Case Study
01/03

FuelUp

Helping drivers and operators make data-driven decisions through a real-time EV station dashboard.

Product Strategy
UX/UI Design
Data Visualization

Case Study
02/03

QuillCraft AI

An AI platform to create and post blogs within minutes.

AI Generative + UX + Marketing Collaboration
UX/UI
Product Design

Case Study
03/03