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VCTURY STUDIO
Event-based Album Tool, UX/UI Design,
Social Platform
Product Designer

Celfify is a mobile-first platform that allows users to create dynamic photo albums for any event, collecting photos, videos, and voice messages through seamless WhatsApp integration.
People often struggle to collect and organize media from events, especially when shared across different platforms. It’s common for hosts to lose valuable content because guests forget to share it, or because there’s no centralized, user-friendly place to store it. Event hosts needed a simple, social, and mobile-centric solution that doesn’t require installing a new app for guests.
Celfify solves this by creating a frictionless experience: guests simply send their photos and videos through WhatsApp, which are automatically compiled into a live, dynamic album. The interface emphasizes visual clarity, mobile-first interaction, and effortless access—no downloads required for participants. The platform also includes voice notes, privacy settings, and easy sharing options.
Product Designer, UX/UI Designer: I led the product from concept to execution, including ideation, product strategy, UX flows, wireframes, UI design, validation, and collaboration with developers. Every feature—from WhatsApp integration to dynamic album visualization—was designed to optimize usability, reduce friction, and spark joy.
We conducted a survey targeting people who regularly attend social events, aiming to identify their photo-sharing habits and pain points. The goal was to understand how they currently share media and what would motivate them to adopt a new solution.
We interviewed both event attendees and organizers to better understand their needs around photo collection, privacy concerns, and ease of use. These insights helped shape a platform that is intuitive for users of all tech levels and encourages quick participation via WhatsApp.


